Rebrand.
Following the company's growth, Hannon Financial Planning wanted to refresh their brand to align with their vision and values for future aspirations; wanting a modern logo to reflect where they are now with their business and importantly, to make the look more memorable and engaging with new audiences.
The new brand is fresh and bright. I designed the 'H' to represent a graph illustrating growth, incorporating the diamond from the previous brand, which also signifies strength.
It was a pleasure working with Julie and Sarah, I can’t wait to hear about their continued future successes.
Logo
Julie had highlighed on the brief the colour scheme she was drawn to and the type of font she prefered. When I was creating the moodboard the she was more drawn to the more vibrant shades.
It was important that brand reflected growth, both for Julie and her clients, which is what the H in the graphic is representing. The diamond was part of Julies old brand which I thought would be a lovely way to bring the old and new together.
Brand Guidelines
“We wanted to make our brand more friendly and modern whilst still keeping it professional and Clare more than met our expectations. She took time to work with us and completely understand the brief. We are delighted with our brand refresh and wouldn’t hesitate in recommending Clare. Thanks again Clare!”
— Julie Hannon